Our focus is to cultivate ideas that produce optimal results. Strategic marketing, developing a plan of action and implementation of creative communication are key components of maximizing your business-growth potential.
EXPERIENCE
The Bullock Agency offers proven experience in bringing together professionals who have been involved in some of the most important, exciting and pioneering campaigns in the last three decades. A regional and national marketing communications-experienced company, The Bullock Agency, concentrates on marketing and general communications solutions for automotive, retail, corporations, associations, governments and not-for-profit organizations.
Proven experience in the development and implementation of results-oriented communication is the keystone of our growth. We have extensive experience in the competitive environment in which you operate and know how to direct effective communication programs to your many target groups. Through the years, we have assisted companies and organizations in growing through strategic marketing, and by developing a plan for action and communication.
Our experience includes some of the Southeast’s most successful companies:
Tameron Automotive Group
Montgomery Ford Lincoln Mercury
Acura of Memphis
John Crump Toyota
Acura of Jackson
Franklin Toyota
Capitol Mitsubishi
Capitol Import
Day Motors
Southeast Toyota Association
Birmingham Honda Association
Dale’s Seasoning
Golden Eagle Syrup
Ringling Brothers and Barnum & Bailey Circus
Disney’sWorld on Ice
Hummingbird Depth Finders
Astro Bass Boats
Mann’s Baits
Shakespeare Rod & Reels
Hunter Street Baptist
Scandinavian Design & Leather Gallery
International Tile & Stone
Royal House Furniture
Riverchase Carpet & Flooring
Transportation Safety Technologies
Birmingham Restaurant Association
Brookwood Mall
Acadiana Mall
Century Plaza
Brookwood Hospital
St. Vincents Hospital
Cellular One
J.B. Ventures
AquaPureWater Systems
Advanced Laser Centers
Bryan Meats
SERVICES
Specializing in targeted communications, The Bullock Agency provides a full-range of services - strategic counsel, project management, media placement, creative and production – to a wide spectrum of distinguished clients.
We are usually called upon to help clients solve communications problems, most often in the area of consumer marketing, but often dealing with employee communications, community relations and public relations. The typical initial role for The Bullock Agency is to help evaluate the communications environment, which usually includes:
the situation's status;
the forces at play;
the dynamics of change;
the client's purpose, problem and competing interests;
the strengths/weaknesses of opposition;
the opportunities available;
the limits on resources;
the legal/corporate restraints;
the barriers to success;
the profiles of target audiences;
the reliability of existing organizations and delivery systems;
and the saliency of messages.
Based on that evaluation, The Bullock Agency assignment usually means that:
a strategy is developed;
targets are selected;
a theme and message are created;
programs are designed;
and a budget and timeline are prepared.
All are combined into a single, unified operating plan.
THE BUSINESS OF COMMUNICATION
In today’s increasingly competitive world, no company can afford the feel good, soft and fuzzy, ego-driven communications of a less competitive era, one now forever gone.
Instead, every advertising, communications, public relations, public affairs dollar has to pass a tough test: proving it is a better investment of scarce company resources than alternate uses... including not spending it at all, and instead, passing it straight to the "bottom line."
The Bullock Agency believes all communications must concentrate on:
Maximizing the "bottom line" value of corporate positioning;
Targeting specific audiences to produce measurable results;
Customer/grassroots support that is both sustainable and affordable.
Only such a "bottom line" focus will produce communications efforts that truly justify what they cost.
THE PURPOSE OF A CAMPAIGN
In any campaign, consumer or business -to- business, the purpose of the effort is “to do, not just to be.” We learned long ago that:
the only organization that counts, is one which performs reliably;
the only organization that is affordable, is one that performs efficiently;
the only organization that is truly useful, is one which performs effectively;
and, the only organization which can be successful, is one which is credible.
These are the tests by which The Bullock Agency expects its work to be measured. Through sophisticated research techniques and the careful measurement of message effectiveness, target responses and system performance, The Bullock Agency,builds organizations that perform reliably,
efficiently, effectively and credibly.
THE IMPORTANCE OF MEASUREMENT
As the “Grandfather of Grassroots,”Matt Reese is fond of saying, “If you can’t measure it, don’t do it. And if you won’t measure it, then shame on you... ‘cause you don’t know if what you’re doing is making a difference.”
The cost--and benefit--of all communications should be measurable. Only those that pass a strict cost/benefit test should be undertaken or continued.
Simply put, if a company doesn't need to communicate, it shouldn’t.
But if a company does need to communicate, it should.
And in doing so, should carefully measure and analyze the costs and benefits of each element in the communication process.
We believe that the only purpose of communications is to affect change, achieving beneficial change and/or preventing detrimental changes.
